is a controversial new outlet devised for “corporations and the
internet’s brightest minds to make money off of groupthink,” Billionaire owner Alki David sardonically notes.

“It takes a certain level of hubris to tweet all day,” David, who in
2015 attempted to fund a George Zimmerman boxing match, surmised.
“I’ve put together a venue for pseudo-activists to feed their
vanity and corporations to reach potential customers. Then I take a
piece off the top!”

NotFree is for self-described activists like Ali-Khalil-Lionther X, who has a
top rated Nu-aWOKEning page on the site. On the 4th
of July, he crafted a “Genius White Devil Dogs” thinkpiece which
snack cake maker Drake’s paid him upwards of $10,000 for. He received
relentless backlash for the piece, which includes lines like, “if I
was a white woman, I’d lust after white men. But since I’m a Black
man, f**k those cave-devils!”

“I hate the white devil,” Lionther said via phone. “I’m just saying
the way they created their infrastructure to place them at the head
of everything is enviable. Black men could do that! That’s what we
need to do instead of wasting our money on Jordans and True
Religions. We don’t need to have our ass hanging out. Them crackers
buy cheap jeans and their asses still look scrumptious! (Note:
Denies saying this, calls Priceless Press ‘a zionist  outlet for the
gay agenda’)

The site works on a simple premise: Posters who get the most views and
likes accrue conscious points, which they spend to pitch their
creations to corporations looking for content that serves their own
interests. The businesses then pay users via lump sum or per like.

Such was the case when a block of mom and pop shops in Bay Ridge, Brooklyn
paid popular YouTuber ShellyCrumb $5,000 to make a video railing
against gentrification and rising property rates in the borough—even
though she lives in Stockton, California and has never been to

“People were whining that she only said what she did for the views and
money,” David says. “Which is true, but was she wrong?”

The highest viewed content on is Blogger Karon Whatley’s
sprawling 20,000 word essay on the long-term benefits of starting
accounts with Black banks. The post—which laid out a valuable
economic strategy for Black America–was sponsored by Jenkins Credit
Union, which has 31 institutions throughout America. The bank has
seen 19,000 new applicants since the post, and paid Whatley an
undisclosed amount.

Since flaunting his new purchases—and American Express card–on his
Tumblr blog, he received criticism for being a “vain hypocrite,”
as David called him. His blog consists of fiery posts calling for
revolution and pooling “$20 per person” to start a Black
political party, yet after his financial windfall he deactivated his
page, cutting access with his 34,000 followers.

An Instagram user saw Whatley’s girlfriend on Rodeo Drive in LA, and
questioned her on his “phoniness.” She replied, “we all about
revolution and everything, but let a b***h live for a year or two!,”
before speeding away in a Benz. The woman didn’t know she was being

It’s been speculated that over $2M has poured through the site, yet none
of the site’s users have funded any organizations or initiatives to
support the causes they spoke about.

Loren Geen, a NotFree reader, notes, “I like that it’s a site with all
these bright minds in one place, but it’s a bit troubling to know
they’re all about themselves. They say the want to start a revolution
but they’re in bed with corporations that sustain our current

Maybe they share the mindset of an anonymous NotFree star who told
us,”You’ve seen the articles, YouTubers don’t make much money. You
can cash out [on NotFree.] We all wanna get free, but I gotta get
mine too!”